The brand logo of LIU FENG consists of 6 tea leaves forming a circle. In Chinese culture, the 6 tea leaves represent the 6 spirits of dedication which are as follows: sincerity, quality, health, professionalism, safety, and service. The circle symbolizes the hard work and effort put into each LIU FENG tea product. LIU FENG has carried out an intensive research on 6 main tea varieties, namely green tea, yellow tea, white tea, celadon tea, black tea and dark tea. The Chinese numeral "LIU" in the center of the company logo, resembles a Japanese Torii. It is a traditional Japanese gate commonly found at the entrance of a Japanese Shinto shrine. It is erected as a boundary between the human world and the sacred house of the Shinto gods. In a similar sense, once you arrive at LIU FENG, you are entering the “field of tea craftsmen." "Fengcha" is the tradition of serving tea. It is a sign of hospitality as well as an expression of sincere respect. LIU FENG is committed to uphold the tradition of serving only the highest quality of tea products.